point of sale

We know that the tobacco industry spends an obscene amount of money on tobacco marketing, but did you know that they spend over 90% of it on marketing in your local gas stations, convenience stores, grocery stores and pharmacies? Believe it – tobacco companies entice retailers with lucrative contracts that allow them to control how their products are marketed in stores. This includes the large, colorful power wall of tobacco products directly behind the cash register where everyone (including kids) can’t help but see them, advertisements placed at a child’s eye level, placing their products near candy; the list goes on and on.

Tobacco companies want to convince kids that tobacco is cool, normal, accessible and affordable. 70% of youth visit convenience stores at least once a week, where they are exposed to a tremendous amount of tobacco marketing.

According to the Surgeon General’s 2012 report, tobacco marketing in stores is a primary cause of youth smoking.

To protect our children, our state must reduce youth exposure to in-store tobacco marketing.

the facts

Spending

  • Tobacco companies spent $10.49 billion on advertising in 2008. 94% of it was spent on advertising in stores.
  • Tobacco companies spend more on marketing in stores than junk food, soda and alcohol companies combined.
  • In New York State, the tobacco industry spends approximately $1.1 million per day to market its products

Youth Exposure

  • There is one licensed tobacco retailer for every 194 children in New York State
  • 70% of youth shop at a convenience store at least once a week.
  • 92% of convenience stores contain at least one tobacco branded marketing item, such as an advertisement or display.
  • Almost every licensed tobacco retailer displays product advertising, with an average of 18 ads per store

The Power of POS Marketing

  • Exposure to cigarette advertising causes non-smoking adolescents to initiate smoking and to move toward regular smoking.
  • Even brief exposure to tobacco advertising influences adolescents’ intentions to smoke.
  • Young people are more likely to be influenced by cigarette advertising than by peer or parental smoking.
  • The more tobacco retailers there are near schools, the more likely children are to smoke.

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