Are you interested in helping Reality Check fight big tobacco? Good news: you can! Beyond joining Reality Check, there is a ton you can do to step up and fight the tobacco industry. This page will be updated regularly with calls to action.
Reality Check youth advocates across New York State will host a Twitter Party with other teen advocates and tobacco experts around the world to discuss smoking in youth-rated movies including the billions of tobacco impressions seen on screen each year. The youth will once again call on the Motion Picture Association of America (MPAA) to protect this country’s youth and rate movies with smoking R.
For 10 years, Reality Check youth in New York State have been working to address smoking in youth-rated movies. While most of the major movie studios have enacted policies to address the issue, smoking imagery in youth-rated movies is still common and a primary recruiter of teen smokers. For 10 years, the MPAA has only delivered empty promises when it comes to addressing tobacco use in youth-rated films. In 2012 youth-rated movies delivered 56 percent of all tobacco impressions on screen.
** JOIN THE CONVERSATION **
We invite you to join our Twitter conversation as we continue to pressure the MPAA for an R rating.
HOW? Simply use the hash tags #RateItR and #SmokeFreeMovies from 4-5PM on April 17th. It’s that simple!